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Association Debuts First CFIDS Public Service
The CFIDS Association of America has
released the first public service announcement (PSA) on CFIDS for television,
featuring U.S. Surgeon General Dr. David Satcher. The 30-second piece emphasizes
that CFIDS is serious and can affect people of all races and walks of life.
Satcher validates the illness, saying that “We may not know the cause…but the
pain and suffering are real.”
Since 1995, CFIDS patients have been
the Department of Health and Human Services (HHS) to fund and distribute a PSA
on the illness. A PSA is a short message designed for radio, print or television
that informs the general public about a particular issue and promotes positive
actions, such as those encouraging better safety or health.
HHS agreed late last October to lend
use of their studio for the PSA, and video footage of Satcher and several local
Washington, D.C. CFIDS patients was shot there. Unfortunately, shortly
afterwards Dr. Satcher announced that he would be leaving office in February
2002, imposing a severe time limitation on production of the PSA. HHS did not
provide money for production and distribution, but the CFIDS Association decided
to fund the project.
Thanks to help from Jon Sterling, chairman
of the Association’s Board of Directors and the guiding force behind the PSA,
the Association’s public relations firm and a producer for a national news
program who was willing to edit the video footage pro bono, the PSA was
completed for release on time.
A media alert announcing the availability
of the PSA on CFIDS has been sent to more than 500 television stations across
the United States. Broadcast-ready tapes are also being mailed to a select group
Patients are also invited to give the
Association names of television reporters or producers in their local area who
have shown a previous interest in CFIDS, so that we can ensure they are notified
about the PSA. Send your suggestions to
The PSA can be adapted into radio or
formats so that patients or support groups can distribute it in their local
area. If you would like a copy of the PSA script to use in your own awareness
efforts, please send an e-mail to
email@example.com or call the Resource
Line at 704-365-2343.
A version of the PSA is available for
viewing on the Association’s Web page,