CFS Public Awareness Campaign: Countdown to the Launch
Famous fashion and
celebrity photographer George Lange photographed eight CFS patients and
noted CFS experts Dr. Anthony Komaroff and Dr. David Bell for the
traveling photo exhibit. Photo shoots took place in Atlanta, Boston and New York City in February.
The launch of the CFS public awareness campaign has
been set for June 7 at the National Press Club in Washington, D.C. Members of
the national media will be invited to the press conference announcing the
kickoff of the campaign, which will extend throughout 2006 and 2007.
only eight weeks to go before the June launch, work on various campaign
components is in full swing. The photographs for the traveling photo exhibit,
“The Faces of Chronic Fatigue Syndrome” have all been taken by
renowned celebrity photographer George Lange. The photos are being printed on huge banners and paired
with a quote from each of the 10 photo subjects to illustrate the impact of
CFS on people’s lives. The exhibit will travel across the country, and work is progressing
on scheduling venues to make sure that hundreds of thousands of people have the
opportunity to see the exhibit, learn about this illness and how it impacts
The television PSA was shot in Los Angeles in March. It took three days for preproduction
and filming for the 30-second spot, which was shot in three separate locations. The three scenes will
illustrate a typical day in a CFS patient's life.
We're also moving forward on the television
public service announcement (PSA). After hiring a director, photographer and cast, the 30-second spot
in March in Los Angeles. This month, the editing and voiceover will be completed and
music will be added to the PSA under the guidance of GMMB, the advertising
firm the Association hired to work on the campaign. Then the PSA will be duplicated
and sent to hundreds of television stations throughout the country.
On another front, GMMB and the CFIDS Association have been
working on the print ad for the campaign. Copy has been written, the
photographer hired, the location scouting completed and the ad shot. The
full-page color ad will appear in selected national magazines from July through
November of 2006.
Educational materials are also in development. A CFS brochure
for patients, a toolkit for health care professionals and a new CFS website are
all being written and designed. The brochure and toolkit will be available both
in printed and downloadable versions so that more people will have access to
The $4 million CFS public awareness campaign is a
collaborative project of the CFIDS Association and the Centers for Disease
Control and Prevention (CDC). It’s being funded by the CDC to educate the
general public and health care professionals about CFS.
We're in the final countdown — look for an update on other prelaunch campaign activities
the spring 2006 CFIDS Chronicle and the May CFIDSLink.