Public Awareness Campaign Update
This full-page ad appears in the July
issues of Ladies' Home Journal and Better Homes and Gardens, on newsstands
by mid June.
CFS Print Ads Appear in
As part of the CFS Public Awareness
Campaign, a full-page color print ad about chronic fatigue syndrome appears in
the July issues of Ladies’ Home Journal and Better Homes and
Gardens, which are on the newsstands this week. These two magazines have a
combined readership of more than 20 million, giving us the opportunity to
elevate CFS in the minds of millions of Americans.
The ad depicts the impact of CFS and
educates people about the symptoms of the illness. It carries both the CDC and
the Department of Health and Human Services logos, clearly signaling that CFS is
a public health concern. The ad points people to the CDC website where new
content about symptoms, diagnosis and treatment are now available. The website
is still under construction, and additional content will be added later this
summer. Go to www.cdc.gov/cfs to view the
content that has been posted so far.
The print ad also introduces the
campaign slogan, “Get informed. Get diagnosed. Get help.” This call to action
will appear on all the public awareness materials distributed as part of the CFS
public awareness campaign, including TV and radio PSAs and the traveling photo
Look for the ad in Ladies'
Home Journal and Better Homes and Gardens soon on newsstands
The press event scheduled for June 7
at the National Press Club has been postponed. Top officials at the Centers for
Disease Control and Prevention (CDC) who are responsible for the CFS public
awareness campaign have decided to wait to announce new research findings about
the prevalence of CFS until after the research has been published in a
peer-reviewed journal. While this was an unexpected and last-minute decision, it
will allow us to have a major research announcement at a press conference later
in the summer that will augment media and public interest in CFS and the
The press event will be rescheduled
to coincide with publication of the new research. Stay tuned to
CFIDSLink, and we’ll let you know the new date so you can view portions
of the press conference online within hours of the event! We’ll also let you
know where and when you can see “The Faces of Chronic Fatigue Syndrome,” the
campaign’s wonderful traveling photo exhibit.
Awareness Website Opens Soon
We are putting the final touches on the CFIDS Association’s
campaign microsite, and it will go live later in June. This new microsite, which
is part of the Association’s main website
(www.cfids.org) will provide
easy-to-understand, current information on diagnosing and treating CFS. It will
also include educational material for the general public, patients, caregivers
and health care professionals.