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Exciting Preliminary Campaign Statistics
The CFS awareness campaign has been generating some impressive results so far. National media coverage has been especially encouraging, meaning that no matter where in the country you live, there have been opportunities to see information about CFS from such media outlets as NBC Nightly News, U.S. News and World Report, CNN and Fox News.
While we still have a long way to go to reach as many cities in the United States as possible with local coverage, here are some early statistics:
| TV PSA (through January 2007) |
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| Nielson ranking of our TV PSA campaign |
Top 30% |
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(ranked 141 out of 477) |
| Number of times PSA has played |
4,425 |
| Number of stations that have played PSA |
180 |
| Percentage of plays 6:00 a.m. to 11:30 p.m. |
50% |
| Number of viewer impressions |
39 million |
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Radio PSAs (through January 2007)
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| Number of cities reporting PSA plays |
154 |
| Number of times PSAs have played |
21,008 |
| Number of projected viewer impressions |
131 million |
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| Print Ads (through March 2007) |
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| Number of ads published to date |
10 |
Combined readership of Ladies’ Home Journal,People and
Better Homes and Gardens |
44 million |
| Number of viewer impressions to date |
112 million |
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| CDC Campaign Website (www.cdc.gov/cfs) |
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| Number of downloads of campaign materials from 10/1/06 to 11/6/06 |
11,617 |
| Number of page views in May 2006 before CFS section was redesigned |
160,000 |
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Number of page views in November 2006 following press conference
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410,430 |
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| Media Coverage |
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| Number of stories in print, online and broadcast media through January 2007 |
600+ |
| Number of impressions |
130 million+ |
| Percentage of stories in 30-day period following press conference that say CFS is real/serious |
82% |
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You can view many print, online and broadcast media stories at www.cfids.org/sparkcfs/mediacoverage.asp. Many of the TV stories are still accessible as video clips, and lots of the print stories are still posted online, but they won’t be available long, so if you haven’t looked at them yet, now is the time!
The CFIDS Association of America is the largest and most active charitable organization dedicated to conquering chronic fatigue syndrome (CFS), which is also known as chronic fatigue and immune dysfunction syndrome (CFIDS). Through your donations, the CFIDS Association leads national efforts in CFS education, public policy and research.
To support the CFIDS Association’s research, education and advocacy efforts, click here.
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