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CHRONIC FATIGUE SYNDROME |
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Campaign ComponentsThe CFS public awareness campaign is an integrated public health education initiative that includes a broad array of components developed cooperatively by the CDC and the CFIDS Association. TV, radio and print public service announcements (PSAs) are currently airing to educate the general public about the symptoms of CFS and to encourage people experiencing these symptoms to seek medical care. The campaign features a traveling CFS photography exhibit called “The Faces of Chronic Fatigue Syndrome." The exhibit, featuring portraits by renowned photographer George Lange is traveling to more than 35 venues across the country. A November 3, 2006, press conference and satellite media tour about the campaign and CDC’s CFS research generated coverage by national and regional print, broadcast and online media outlets. Full-page color print ads appeared in selected national magazines of 2006 and 2007. The ads appeared in Ladies Home Journal, Better Homes and Gardens and People magazine. Online banner ads targeted both to consumers and medical professionals also appeared on various websites. Printed and downloadable materials featuring the latest information regarding the diagnosis and treatment of CFS have been developed for CFS patients, the public and medical professionals. Partnerships and collaborative educational efforts with medical organizations to help educate health care professionals about new research findings and the best practices for diagnosing and managing CFS are being developed. People interested in CFS can find information on this website and on the CFIDS Association's main website and on the CDC’s website at www.cdc.gov/cfs.
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